Kedge Business School

MSc in Marketing

Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.Working with businesses, they take our current state of knowledge forward in the marketing field, and involve students in their research. Companies are involved in the joint-creation of the programme at several levels: some are involved in managing the programme via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.
Duration 01 Year 06 Months Average Processing Time 15 Days
Tuition Fee (International) 15000 EUR Application Fee 120 EUR
Living Cost 15000 EUR Additional Fee
Tuition Fee Break Up
Programme Level Masters/PG Degree
Course Type Full Time
Eligibility (For Domestic Fee)
Other Requirements For the students entering in pathway course (long track), degree level diploma required or equivalent 180 ECTS score For the students entering in specialisation course (short track), first master validated or international bachelor diploma (master degree corresponding to 4 years of studying) or equivalent of 240 ECTS score. On exemption for the students owner of a degree level or an equivalent with a high quality of studying or professional experience which garantee the excellence of the educational experience.
Special Application Instructions NA
Intakes
  • Sep
Timelines